Onirik was born during my Master's in Art Direction as part of a Creative Technique course, where we had to create and manage a full project. With two friends—now collaborators—we decided to turn our idea into something real.
Passionate about fashion and streetwear, it was natural for us to create an independent brand combining our two passions: design and fashion.
Passionate about fashion and streetwear, it was natural for us to create an independent brand combining our two passions: design and fashion.
The name Onirik comes from the French word "onirique," meaning dreamlike. Our visual identity reflects this, using a black and white palette for a dark, elegant atmosphere, contrasted by pink tones to evoke dreams. Each capsule collection will have its own distinct art direction while staying true to our overall aesthetic.
For the logo, we combined a complex, serif typeface (Reliora, customized by us) with a symbol that can be interpreted in many ways: an eye, an infinite cycle, yin and yang, or a planet and its star—leaving room for personal imagination, just like dreams.
Today, Onirik is officially created, registered, and now managed full-time by two of us, turning this vision into reality.
For the first collection, we experimented a lot : lettering and distortions based on predefined words that echo the dream, with our shade of pink and we put it on to 2 t-shirts : 1 white and 1 black, which was our first idea : creating t-shirts and yes, 2 unique t-shirts only.
So we kept 2 designs: one of a character standing at the top of a cliff, accompanied by a text about dreaming, and another, more refined, of a levitating character with the famous word "dream".
Let's try it on mockups!
Once we've validated these designs, there's a whole materials intelligence phase that begins. Screen printing, embroidery, puff printing... Everything is meticulously thought through to ensure a successful design correlation.
There's also a lot of work to do with labels, measurements, sizes, regulations...
And once all this has been thought through, worked on and reworked... we arrive at our final technical data sheets, ready to be sent to the factories.
Creating a clothing brand is far from just designing t-shirts in two weeks. It requires much more than creativity: management, marketing, communication, logistics, finance, website development, factory coordination, sample management, and more.
Since launching the idea in October 2023, it took us 9 months to build our micro-business, set up communication channels, define roles, create a digital store, develop visuals, and manage external partners. And now, our 2 t-shirts are finally created !
@onirikclothes
onirikclothes.com
